Best friends and new moms sit on a beach and decide to take a chance on an idea to change the staggering injury rates in the dance world with better ankle support and plantar fasciitis solutions.

We prototyped by hand, surveyed over 50 testers, learned the ropes of manufacturing compression socks for women in the US, dove into research studies, and designed all the features needed to make a truly effective product.

We began presales in early 2016 and started selling live on our website in August. We were honored to be the footwear of choice for Emmy & Tony-nominated choreographer Sonya Tayeh's dance symphony, You'll Still Call Me By Name.

We continued growing and were proud to see the lives of top professional dancers and athletes benefit and improve from our products. From So You Think You Can Dance pros and choreographers to Boston Ballet and hockey pros, Apolla became the go-to for high compression socks and dance socks.

We knew Apolla socks worked, but we wanted independent sources to prove it. We were proud to be used in a research study by Ohio University and were shown to be effective in reducing force. We also received the American Podiatric Medical Association's Seal of Acceptance.

We couldn't keep Apolla Socks a secret any longer! We worked hard to make Apolla Socks accessible to everyone, helping people from all walks of life do more of what they love with less pain.

After a year of hustling, pivoting, and rebranding our company, we aired on Shark Tank on April 1st!

We continue to be a company that is more than just a sock; we're your partner in well-being. We provide the tools and knowledge to help you move better, feel better, and live a life filled with purpose, passion, and pain-free movement. Please make sure you join our community and learn about all of the free resources and educational content we provide to help you do more with less pain.